The 5-Layer Framework: Building a Smarter Marketing Stack
Organize your martech by functionality and growth stage—no more forced custom builds.
Martech Growth
We’ve grouped marketing tech into five layers—Users, Lender, People, Data, and Business. Each layer tackles a distinct part of the customer journey. Add or upgrade layers at your own pace. Start with the basics if you’re a brand-new startup; adopt advanced features if you’re aiming for bigger markets.
Layered for Clarity, Cost-Efficiency, and Flexibility
Clarity
You won’t drown in features you don’t need.
Cost-Efficiency
No paying for advanced modules or data crunching if you haven’t reached that point yet.
Flexibility
Start with Unstapp’s beginner-friendly apps, then move to Martekit services or X96 niche expansions.
Growth Mindset
Once you conquer the first layers, you’ll be prepared to handle deeper analytics and enterprise-grade integration.
Layer Summaries
Below is a quick view of each layer. Dive into the subpages for more details and recommended solutions.
Make the Framework Work for You
Use the layers to guide your tool selection. Start with only what you need. Link them with Unstapp, Martekit, or X96 for a cohesive system. If you’re ready for high-level customization, contact Marteka directly to develop an enterprise-grade approach.
FAQ
You can dominate the competition with cards that will impress any audience.
Custom marketing stacks are tailored collections of marketing tools and technologies designed to meet the unique needs of your business. They ensure that all your marketing efforts are aligned, efficient, and cost-effective, ultimately driving better results and growth.
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